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This book contains 18 start-up cases of alumni of the Management Program for Women Entrepreneurs at the Indian Institute of Management Bangalore, who started varied enterprises such as personalized greeting cards, customer relationship management, web design consultancy, edumentoring, mentoring startups, financial research, customized packaging, soft skills training and executive coaching, tax and regulatory consulting, strategy and business management consulting, project management consulting, strategic communications consulting, food testing services, wedding planning, eco-friendly interiors, brush manufacturing, recruitments, day spa, south Indian food products, cultural excellence and entrepreneurship training. This is the fourth book in the series - the earlier books are Zeitgeists: New Age Women Entrepreneurs by Irene Mary Varughese (2011), A Tryst with Women Entrepreneurs by Sharika S Nair (2010) and Inspiring Women to Start Innovative Enterprises by Sria Majumdar (2009).
The print book version is available at http://pothi.com/pothi/book/alisha-arora-biz-inked
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