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Do Butt Clicks Count? (eBook)

Why Marketing is a Bad Investment
Type: e-book
Genre: Business & Economics
Language: English
Price: ₹0
Available Formats: PDF

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The unbelievable has happened….It is a post-Brexit, post-Trump world, and we are all living in it. These two major events have proved that not even the present day business prophets of the world can predict what the future holds. There is fierce competition, constantly evolving standards and regulations, unforeseeable and variable sales periods, disruptive start-ups that are ready for anything because they have nothing to lose.
And yet, the one growing fixation that marketing still has is "better" ROI. To the point that you now need to “Justify ROI before you buy!”.
As a marketer, I see these concerns and frustations on showing the best ROI. The only answer to this is to move beyond ROI. This is Marketing 4.0. There are no loyal customers. There needs to be a Plan A, Plan B and Plan C! Data and Insights are not enough, let us go back to the whiteboard. Start from the Vision..Wait! What was my organization’s vision ??

About the Author

28 countries, 4 different industries, 12 product/service lines, 7 global teams- it has been quite a ride for Amitabh this past 10 years!
He has been the proverbial hands-on guy of marketing, the “private” in the thick of action during a war. Amitabh has seen the global warming in marketing across the last decade, from the first days of e-marketing to experiential. The one fact he realized from this decade of his life is the fundamental shift from book-based theory to real-time marketing. Let’s say from a Phillip Kotler to a Neil Patel. No rules apply here, and strategies need overnight tweaking!
Amitabh has derived today’s marketing as a science of uncertainty and an art of probability and turned to writing to pen down the learnings from the day-today life of a 2017 marketer.
An active blogger, this is his first attempt at long form writing where he plays a devils advocate to leash the dark horse of marketing – ROI!

Book Details

ISBN: 9781549559181
Number of Pages: 158
Availability: Available for Download (e-book)

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