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German trade fairs are the place to be if you want to meet business contacts from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs are hosted in Germany. Every year, around 150 international trade fairs and exhibitions take place in the very heart of Europe, attended by 1.8 lakh exhibitors and around 1 crore visitors.
The numbers speak for themselves; but looking at the investment to be made, you may be wondering: “Is exhibiting worth the effort for us? How would we present our offer, and what do visitors expect? How should we speak to German buyers, and how can we attract them to our booth in the first place?”
<em>Exhibiting at Trade Shows for Indian Managers</em> is the first volume in a series of books on <em>Doing Business in Germany</em>, targeting business owners and executives who want to increase their presence in this market.
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice. Focussing on Indo-German business relationships, this e-book provides many examples on how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
Andra Riemhofer is a German native and holds a degree in Business Administration along with an M.A. in Intercultural Communications and Cooperation. She has more than 20 years of work experience, and her books and other publications on German culture and India have been very well received.
Working as a consultant, she helps international companies enter the German market and avoid the common pitfalls that typically arise from intercultural misunderstandings.
Apart from her hands-on intercultural support, she offers research, appointment-setting, handholding, and other sales-related services. Most of her clients are from India.
For further information on her portfolio and business philosophy, please log on to www.andra-ibf.com.