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Nobody Speaks To Me
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Nobody Speaks To Me
The author is a crazy being of this planet who thinks that God made this world to work harmoniously with all its "intelligent" human beings forgetting their shortsightedness to make their longsigted profits!
I request marketing professionals with hindsight to read this book and make longsighted decisons for their brands...for how long will you keep beating the drum that never was (so deeply meaningful to your heart!!!)
All through in this short "crazy" note from a crazy person me....i just wanted to shake you the descerning reader! Please take me seriously and take this author Anil seriously! Mind it!!!! (Rajnikanth style!!!)
Re: Nobody Speaks To Me
A must read for anyone interested in being relevant in this space in the country today.
The author has given an insight into his hard thought concepts
Verified Buyer
Re: Nobody Speaks To Me
Anil's case for Branding Practitioners (to endeavour CSA/PSA through the concept of Brand Radiance) is highly appreciable for the sheer advantage of it, not only in terms of the absolute 'goodness' of the effort but the potential benefits of satisfaction & happiness to both the promoted and the promotee, as well.
Its a re-emphasis that Corporates are potent force-multipliers of such causes and they need not think its just charity (and therefore for the non-profits or the governments!) That money can be made thru this route is amply demonstrated by the Nikes & the Apples of the world whose messages start with the inner / personal front - the [Me] and attempt social transformation at large (even more persuasive than 'Jaago re' maybe?) And apart from the money made, these brands have achieved unparallel Equity and stood the true tests of Branding!
Way to go Anil!!! What you have said, is probably where the future lies!!! And wish that more and more brand managers supplement their programs with such initiatives.
Verified Buyer
Re: Nobody Speaks To Me
This is a very interesting and easy-to-read book with a different insight in mass communication and Branding. The author has convincingly described on the needs to have brand promotion and social cause, go hand in hand. I was touched how author wishes the issues of humanity finding prime-time.
The book is definitely worth reading and worth brooding...
Re: Nobody Speaks To Me
Its a fantastic book....i reccomend this for all the brand managers...it gives a different perspective to branding...being a brand manager it provided me great insights to branding...it also reflects authors experience and understanding of the brands and perception around it....a must read for people interested in branding and also for branding professionals.
Re: Nobody Speaks To Me
A book with an appropriate and provocative title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands tall among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the collaborate between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional and i am sure the corporate world will benefit a lot.
Verified Buyer
Re: Nobody Speaks To Me
.A book with an apt title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the marriage between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional
Verified Buyer
Re: Nobody Speaks To Me
Nobody Speaks to Me is a thought provoking book that exhorts brands to go beyond brand loyalty and strive towards “brand radiance” by focusing on the greater common good of the society. According to the author, loyalty is not the end but the beginning of another remarkable journey towards social consciousness that benefit mankind, an opportunity to become permanently etched in a customer's ethos. While the undercurrents are the same as propounded by Kevin Roberts in his revolutionary book "Lovemark", where Anil differs from Kevin is in the ways to achieve “lovemark” status. While Kevin uses Mystery, Sensuality and Intimacy as the three pillars to build love and respect for a brand, Anil propounds active participation through transformational social messages to achieve this status. He says such actions, when, not limited by geographic boundaries, can create a truly universal brand that rise above petty competition – a real point to ponder for any serious brand manager.
Re: Nobody Speaks To Me
Title's very catchy. Book is a good read for marketing/communication professionals. Gives insights on how a brand can become an advocate of societal change. However the idea/communication will be successful only if it works for both the parties - the brand and the cause that the brand takes up.
Few examples could have helped understand the concept better. In recent times there have been genuine attempts made at achieving Brand Radiance by taking up socially relevant causes. e.g: Save Tiger by Aircel and Greenathon by Toyota and NDTV.