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Nobody Speaks To Me
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Verified Buyer
Re: Nobody Speaks To Me
.A book with an apt title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the marriage between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional
Re: Nobody Speaks To Me
A book with an appropriate and provocative title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands tall among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the collaborate between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional and i am sure the corporate world will benefit a lot.
Re: Nobody Speaks To Me
Its a fantastic book....i reccomend this for all the brand managers...it gives a different perspective to branding...being a brand manager it provided me great insights to branding...it also reflects authors experience and understanding of the brands and perception around it....a must read for people interested in branding and also for branding professionals.
Verified Buyer
Re: Nobody Speaks To Me
This is a very interesting and easy-to-read book with a different insight in mass communication and Branding. The author has convincingly described on the needs to have brand promotion and social cause, go hand in hand. I was touched how author wishes the issues of humanity finding prime-time.
The book is definitely worth reading and worth brooding...
Verified Buyer
Re: Nobody Speaks To Me
Anil's case for Branding Practitioners (to endeavour CSA/PSA through the concept of Brand Radiance) is highly appreciable for the sheer advantage of it, not only in terms of the absolute 'goodness' of the effort but the potential benefits of satisfaction & happiness to both the promoted and the promotee, as well.
Its a re-emphasis that Corporates are potent force-multipliers of such causes and they need not think its just charity (and therefore for the non-profits or the governments!) That money can be made thru this route is amply demonstrated by the Nikes & the Apples of the world whose messages start with the inner / personal front - the [Me] and attempt social transformation at large (even more persuasive than 'Jaago re' maybe?) And apart from the money made, these brands have achieved unparallel Equity and stood the true tests of Branding!
Way to go Anil!!! What you have said, is probably where the future lies!!! And wish that more and more brand managers supplement their programs with such initiatives.
Re: Nobody Speaks To Me
A must read for anyone interested in being relevant in this space in the country today.
The author has given an insight into his hard thought concepts
Nobody Speaks To Me
The author is a crazy being of this planet who thinks that God made this world to work harmoniously with all its "intelligent" human beings forgetting their shortsightedness to make their longsigted profits!
I request marketing professionals with hindsight to read this book and make longsighted decisons for their brands...for how long will you keep beating the drum that never was (so deeply meaningful to your heart!!!)
All through in this short "crazy" note from a crazy person me....i just wanted to shake you the descerning reader! Please take me seriously and take this author Anil seriously! Mind it!!!! (Rajnikanth style!!!)
Verified Buyer
Re: Nobody Speaks To Me
Title's very catchy. Book is a good read for marketing/communication professionals. Gives insights on how a brand can become an advocate of societal change. However the idea/communication will be successful only if it works for both the parties - the brand and the cause that the brand takes up.
Few examples could have helped understand the concept better. In recent times there have been genuine attempts made at achieving Brand Radiance by taking up socially relevant causes. e.g: Save Tiger by Aircel and Greenathon by Toyota and NDTV.
Verified Buyer
Re: Nobody Speaks To Me
A unique worldview which works a link between brand building and the greater good of humanity. The book is nicely drawn out with large fonts and less words per page, consciously or otherwise, as if presenting itself to an audience with very little attention span.
As a purely marketing book, it falls into a specialised bracket and hence can interest that section of book readers. Where it could have jumped from a good to great book is in the more generic territory when talking about society and values. While the ideas and the inferred ideals may not be impeachable, the book could have done with engaging real world examples.
Still, a good, intriguing read.
Re: Nobody Speaks To Me
The Radiance shall happen only when the Companies stop trying to catch their tails... A good effort all the same by Anil to showcase some method to the madness..
Verified Buyer
Re: Nobody Speaks To Me
A unique thought on advertising world. Writer has seeded a smart concept of blending social responsibility with marketing madness in this book. This book has formatted nicely with highlighted key sentences (though a few places it may look duplicate information) and is worth reading to understand the close bonding between humanity and branding. Thanks Anil for putting effor to bring this futuristic awareness!
Re: Nobody Speaks To Me
A must-have book for every marketing professional!
Very insightful – thoughts on how imbalances in society lead to a divide in this world are truly hard-hitting. How a ‘brand status’ can be measured with consumer demands is so true & tangible. Ideas on how to keep a brand alive are real gems. Analogy on ‘consumer spending patterns’ seem so logical. I personally liked the phrase & usage, “Successful communication transaction with consumer”, which gives a completely new perspective.
Indeed a great effort by Anil, who has so articulately put his intelligent thoughts to print – congrats to the author!
Re: Nobody Speaks To Me
"Nobody speaks to me" provides a new meaning to Corporate Citizen. The very simple approach to genuinely identifying and associating with a cause gives any corporate a very strong identity. The Author provides a very simple yet powerful concept and approach of Brand Radiance wherein the corporate can not only associate with a social cause, but also propagate awareness and solutions towards the cause it is associated with.
The author is definitely miles ahead in his approach. While companies like Tata exhibit Social responsibility through campaigns like Jaago Re, these though are mainly mass awareness. What would be fantastic to see, is Social responsibility being a way of life; starting with the corporate world and percolating into daily lives of individuals, thereby coming completely naturally to us. The author provides the first logical step in this direction and a path to achieving it.
For me, very elementary learnings were reinforced by "Nobody speaks to me". For e.g. the need to learn about empathy right from childhood (touched upon by the author when he speaks about emotional quotient); when making a change, the need to start from within (as advised to the corporate to first inculcate the feeling of social responsibility by starting with its own employees)
Read through to learn more about how you can use Brand Radiance to make a difference. Highly recommended for Corporate citizens of today and Corpo-Social citizens of tomorrow.
Verified Buyer
Nobody Speaks To Me (e-book)
‘Nobody speaks to me’ is an interesting and easy read. Some of the observations made by the author are thought provoking. The potential of public service advertising is far more than a mere social responsibility. If the plank is used effectively, it does good to the society and as Anil said it achieves ‘radiance’ to the brand.
I recommend this book to advertising professionals and especially brand managers.
Re: Nobody Speaks To Me
Nobody Speaks to Me is a thought provoking book that exhorts brands to go beyond brand loyalty and strive towards “brand radiance” by focusing on the greater common good of the society. According to the author, loyalty is not the end but the beginning of another remarkable journey towards social consciousness that benefit mankind, an opportunity to become permanently etched in a customer's ethos. While the undercurrents are the same as propounded by Kevin Roberts in his revolutionary book "Lovemark", where Anil differs from Kevin is in the ways to achieve “lovemark” status. While Kevin uses Mystery, Sensuality and Intimacy as the three pillars to build love and respect for a brand, Anil propounds active participation through transformational social messages to achieve this status. He says such actions, when, not limited by geographic boundaries, can create a truly universal brand that rise above petty competition – a real point to ponder for any serious brand manager.