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Nobody Speaks To Me
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Re: Nobody Speaks To Me (e-book)
A small book packed with some powerful punches that leave a lot of food for thought!
Aptly titled, Anil Annaiah’s book, ‘Nobody Speaks To Me’ has personal relevance to me since I work in the developmental sector. In my experience it is very difficult to get a listening from the mainstream community. I often wonder why the issues of human suffering that touch the very core of our lives are to be addressed by the non-governmental organizations only. It might come as a surprise that there are more than three and a half million non-governmental organizations operating in the country at an approximate of one for every four hundred Indians. Such a large number and we hardly see them in the mainstream media.
The author has outlined a beautiful concept ‘Brand Radianz’ so simply and effectively with clear ideas for a win-win situation. His deep analysis on the social fabric that exists today and the need to sensitize the younger generation to bring about real changes and help them identify themselves with the larger social institutions are very pertinent.
His thoughts on creative communication leading to a social revolution for creating a better world, has come at the apt time when every common man on the street wants a change. It is for the corporate houses to take action, build their brands, develop a lasting goodwill with the consumers and provide exceptional benefit to mankind.
I sincerely thank and congratulate Anil for writing this book. We are very proud to have shared space with him when he released this book at our cultural festival ‘Prerana 2002’ in December 2002.
Jayashree Ramesh
Verified Buyer
Re: Nobody Speaks To Me (e-book)-Prof Gopal Piplani
Mr Anil Anniah is an accomplished film maker; and has been associated with conceptualising & promotion of brands.His vision is varied and he probes different sections of society, including, the corporate world. Adding social & environmental issues to his works & writings, is his forte & passion.
We all live in a world of a relative exposure & communication with the unknown. Hence, creation of Brand Equity. As an environmentalist, actor & educationist; even I need to brand myself with 'radiance'. You know, ultimately ,it is the brand that will be known!! This book has it all.
'Nobody Speaks To Me', is more than just another book. It is a campaign for the future; with fresh ideas, concepts & a vision for professionals. A must read for all. Prof Gopal Piplani. Bangalore
Re: Nobody Speaks To Me
"Nobody speaks to me" provides a new meaning to Corporate Citizen. The very simple approach to genuinely identifying and associating with a cause gives any corporate a very strong identity. The Author provides a very simple yet powerful concept and approach of Brand Radiance wherein the corporate can not only associate with a social cause, but also propagate awareness and solutions towards the cause it is associated with.
The author is definitely miles ahead in his approach. While companies like Tata exhibit Social responsibility through campaigns like Jaago Re, these though are mainly mass awareness. What would be fantastic to see, is Social responsibility being a way of life; starting with the corporate world and percolating into daily lives of individuals, thereby coming completely naturally to us. The author provides the first logical step in this direction and a path to achieving it.
For me, very elementary learnings were reinforced by "Nobody speaks to me". For e.g. the need to learn about empathy right from childhood (touched upon by the author when he speaks about emotional quotient); when making a change, the need to start from within (as advised to the corporate to first inculcate the feeling of social responsibility by starting with its own employees)
Read through to learn more about how you can use Brand Radiance to make a difference. Highly recommended for Corporate citizens of today and Corpo-Social citizens of tomorrow.
Re: Nobody Speaks To Me
A must-have book for every marketing professional!
Very insightful – thoughts on how imbalances in society lead to a divide in this world are truly hard-hitting. How a ‘brand status’ can be measured with consumer demands is so true & tangible. Ideas on how to keep a brand alive are real gems. Analogy on ‘consumer spending patterns’ seem so logical. I personally liked the phrase & usage, “Successful communication transaction with consumer”, which gives a completely new perspective.
Indeed a great effort by Anil, who has so articulately put his intelligent thoughts to print – congrats to the author!
Re: Nobody Speaks To Me
The Radiance shall happen only when the Companies stop trying to catch their tails... A good effort all the same by Anil to showcase some method to the madness..
Re: Nobody Speaks To Me
A must read for anyone interested in being relevant in this space in the country today.
The author has given an insight into his hard thought concepts
Re: Nobody Speaks To Me
Its a fantastic book....i reccomend this for all the brand managers...it gives a different perspective to branding...being a brand manager it provided me great insights to branding...it also reflects authors experience and understanding of the brands and perception around it....a must read for people interested in branding and also for branding professionals.
Re: Nobody Speaks To Me
A book with an appropriate and provocative title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands tall among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the collaborate between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional and i am sure the corporate world will benefit a lot.
Verified Buyer
Re: Nobody Speaks To Me
.A book with an apt title. The author is reflecting the thoughts of a consumer and where he or she stands. The book stands among the books on branding with a different appeal. The author here is able to explain brand radiance with a strong message for the advertisers to engage the marriage between the producer/manufacturer and consumer for common good.The book is most certainly thought provoking for an advertising professional
Verified Buyer
Re: Nobody Speaks To Me
Nobody Speaks to Me is a thought provoking book that exhorts brands to go beyond brand loyalty and strive towards “brand radiance” by focusing on the greater common good of the society. According to the author, loyalty is not the end but the beginning of another remarkable journey towards social consciousness that benefit mankind, an opportunity to become permanently etched in a customer's ethos. While the undercurrents are the same as propounded by Kevin Roberts in his revolutionary book "Lovemark", where Anil differs from Kevin is in the ways to achieve “lovemark” status. While Kevin uses Mystery, Sensuality and Intimacy as the three pillars to build love and respect for a brand, Anil propounds active participation through transformational social messages to achieve this status. He says such actions, when, not limited by geographic boundaries, can create a truly universal brand that rise above petty competition – a real point to ponder for any serious brand manager.
Re: Nobody Speaks To Me (e-book)
I am not sure if I want to see it as book on branding. I am entrepreneur that sells "Need" based services to the world in the sustainability space. I have had trouble convincing the corporate and this book gave me some crucial ideas. It informed my pitch and armed me with a weapon that I did not conceive before....Wonderful, Thanks AA
Re: Nobody Speaks To Me (e-book)
This book presents a much needed perspective for corporates on how to blend business needs with CSR.
"Brand Radiance" seems to be a new term and perhaps this is the right point in the history of our country when there is as much talk of economic growth as there is about those who are being left behind (such as farmers' suicides etc).
I hope it plants new ideas in the minds of corporates on how businesses can grow, wealth can be shared and the "Trickle-down" effect hastened.
Re: Nobody Speaks To Me (e-book)
“It is an honest world…filled with cheer and optimism.” writes Author, Creative Strategist and Docu-filmmaker Anil Annaiah as he explores the future of corporate practices like CSR and PSA.
The time has arrived for brands to move past ‘charity’ and adopt a cause not only to keep their brand alive but also to thoughtfully turn the spotlight on social responsibility and heighten social awareness. The strategy, he suggests, is to propel corporates/brands into a consumer’s mind by utilizing (their) brand power to promote lesser-known causes responsibly; encouraging change and allowing brands to truly radiate their overall presence. Thus, creative communication can be used to spearhead change. An easy and absorbing read, author Anil suggests change that begins inwardly and organically.
“Nobody speaks to me” is a definite read for the communication/branding professional and practically a mandate for the corporate citizen.
Re: Nobody Speaks To Me (e-book)
A brilliant effort simple but very powerful, very succinctly put. The concept of "Brand Radiance" is very brilliant. Since I have been involved with the development sector, I could very much appreciate the impact and value of it by viewing from this side.
Re: Nobody Speaks To Me (e-book)
Dear Anil,
Just went through your stunning piece of heart's work - I mean your passion - Nobody Speaks To Me (e-book) radiating as Brand Radianz.
You have taken an unusual & interesting route to the concept of brand building, this route will make the client brand a RESPONSIBLE brand. Brand Radianz has a great future, I can't help but think of the Tata brand or the concept of United Colours of Benetton, when I look at the thrust of Brand Radianz. Your approach through Brand Radianz will help client brands and corporates engineer societal responsibility into the organizational DNA, brand building and marketing efforts.
Brand Radianz is not just abstract philosophy, it is very much related to the balance sheet. Brand Radianz concept is not just about a "feel good" factor, in fact, Brand Radianz will in the long shot give sustainability to brands (product brands and corporate brands) and make the balance sheet positively radiant!
Brand Radianz based approach has the potential to offer client brands, a competitive edge, through emotional differentiation. After all, it is said, people buy images and ideas represented by a product and not the physical product per se. Given a choice between Tata Salt and an unbranded salt pack, inevitably, the person who can afford, will reach out to the pack of Tata salt. That is the brand equity 'humble salt' can command! In this analogy lies the core truth of Brand Radianz!!
Congratulations on your passionate achievements - Nobody Speaks To Me (e-book) and concept of Brand Radianz.
Best regards,
Sunil S Chiplunkar B Pharma M Pharma (Pharmacology) PGDMM PGDHRM
Author of www.pharmaceuticalshealthcare.blogspot.com
GM - Marketing and Training
Juggat Pharma (Pharma Div. of Jagdale Industries Ltd.,)
782, 15th Cross, Bangalore 560076