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Nobody Speaks To Me
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Re: Nobody Speaks To Me (e-book)
I am not sure if I want to see it as book on branding. I am entrepreneur that sells "Need" based services to the world in the sustainability space. I have had trouble convincing the corporate and this book gave me some crucial ideas. It informed my pitch and armed me with a weapon that I did not conceive before....Wonderful, Thanks AA
Re: Nobody Speaks To Me (e-book)
This book presents a much needed perspective for corporates on how to blend business needs with CSR.
"Brand Radiance" seems to be a new term and perhaps this is the right point in the history of our country when there is as much talk of economic growth as there is about those who are being left behind (such as farmers' suicides etc).
I hope it plants new ideas in the minds of corporates on how businesses can grow, wealth can be shared and the "Trickle-down" effect hastened.
Re: Nobody Speaks To Me (e-book)
“It is an honest world…filled with cheer and optimism.” writes Author, Creative Strategist and Docu-filmmaker Anil Annaiah as he explores the future of corporate practices like CSR and PSA.
The time has arrived for brands to move past ‘charity’ and adopt a cause not only to keep their brand alive but also to thoughtfully turn the spotlight on social responsibility and heighten social awareness. The strategy, he suggests, is to propel corporates/brands into a consumer’s mind by utilizing (their) brand power to promote lesser-known causes responsibly; encouraging change and allowing brands to truly radiate their overall presence. Thus, creative communication can be used to spearhead change. An easy and absorbing read, author Anil suggests change that begins inwardly and organically.
“Nobody speaks to me” is a definite read for the communication/branding professional and practically a mandate for the corporate citizen.
Re: Nobody Speaks To Me (e-book)
A brilliant effort simple but very powerful, very succinctly put. The concept of "Brand Radiance" is very brilliant. Since I have been involved with the development sector, I could very much appreciate the impact and value of it by viewing from this side.
Re: Nobody Speaks To Me (e-book)
Anil Anniah’s new book 'Nobody Speaks To Me', written with unmatched beauty and skill, blends deep insight on the reality of today’s society with refreshingly new marketing and brand concepts. It’s a book that shakes us out of our monotonous beliefs and send us on a voyage of self-discovery.
A must read for everyone embarking on the exciting journey of creating successful brands.
Shyam K.V.
Mindstream Communications
Re: Nobody Speaks To Me (e-book)
Nobody Speaks To Me - Indeed a thought provoking, value based way of life. Very pertinent & topical, especially in these times of fast paced life, success at any cost mindset & declining moral fabric of society. I appreciate & applaud the thought behind this effort and would like to encourage more people to read the book.
Verified Buyer
Nobody Speaks To Me (e-book)
‘Nobody speaks to me’ is an interesting and easy read. Some of the observations made by the author are thought provoking. The potential of public service advertising is far more than a mere social responsibility. If the plank is used effectively, it does good to the society and as Anil said it achieves ‘radiance’ to the brand.
I recommend this book to advertising professionals and especially brand managers.
Verified Buyer
Re: Nobody Speaks To Me
A unique thought on advertising world. Writer has seeded a smart concept of blending social responsibility with marketing madness in this book. This book has formatted nicely with highlighted key sentences (though a few places it may look duplicate information) and is worth reading to understand the close bonding between humanity and branding. Thanks Anil for putting effor to bring this futuristic awareness!
Verified Buyer
Re: Nobody Speaks To Me
Title's very catchy. Book is a good read for marketing/communication professionals. Gives insights on how a brand can become an advocate of societal change. However the idea/communication will be successful only if it works for both the parties - the brand and the cause that the brand takes up.
Few examples could have helped understand the concept better. In recent times there have been genuine attempts made at achieving Brand Radiance by taking up socially relevant causes. e.g: Save Tiger by Aircel and Greenathon by Toyota and NDTV.
Nobody Speaks To Me
The author is a crazy being of this planet who thinks that God made this world to work harmoniously with all its "intelligent" human beings forgetting their shortsightedness to make their longsigted profits!
I request marketing professionals with hindsight to read this book and make longsighted decisons for their brands...for how long will you keep beating the drum that never was (so deeply meaningful to your heart!!!)
All through in this short "crazy" note from a crazy person me....i just wanted to shake you the descerning reader! Please take me seriously and take this author Anil seriously! Mind it!!!! (Rajnikanth style!!!)
Verified Buyer
Re: Nobody Speaks To Me
Anil's case for Branding Practitioners (to endeavour CSA/PSA through the concept of Brand Radiance) is highly appreciable for the sheer advantage of it, not only in terms of the absolute 'goodness' of the effort but the potential benefits of satisfaction & happiness to both the promoted and the promotee, as well.
Its a re-emphasis that Corporates are potent force-multipliers of such causes and they need not think its just charity (and therefore for the non-profits or the governments!) That money can be made thru this route is amply demonstrated by the Nikes & the Apples of the world whose messages start with the inner / personal front - the [Me] and attempt social transformation at large (even more persuasive than 'Jaago re' maybe?) And apart from the money made, these brands have achieved unparallel Equity and stood the true tests of Branding!
Way to go Anil!!! What you have said, is probably where the future lies!!! And wish that more and more brand managers supplement their programs with such initiatives.
Verified Buyer
Re: Nobody Speaks To Me
This is a very interesting and easy-to-read book with a different insight in mass communication and Branding. The author has convincingly described on the needs to have brand promotion and social cause, go hand in hand. I was touched how author wishes the issues of humanity finding prime-time.
The book is definitely worth reading and worth brooding...
Re: Nobody Speaks To Me (e-book)
Dear Anil,
Just went through your stunning piece of heart's work - I mean your passion - Nobody Speaks To Me (e-book) radiating as Brand Radianz.
You have taken an unusual & interesting route to the concept of brand building, this route will make the client brand a RESPONSIBLE brand. Brand Radianz has a great future, I can't help but think of the Tata brand or the concept of United Colours of Benetton, when I look at the thrust of Brand Radianz. Your approach through Brand Radianz will help client brands and corporates engineer societal responsibility into the organizational DNA, brand building and marketing efforts.
Brand Radianz is not just abstract philosophy, it is very much related to the balance sheet. Brand Radianz concept is not just about a "feel good" factor, in fact, Brand Radianz will in the long shot give sustainability to brands (product brands and corporate brands) and make the balance sheet positively radiant!
Brand Radianz based approach has the potential to offer client brands, a competitive edge, through emotional differentiation. After all, it is said, people buy images and ideas represented by a product and not the physical product per se. Given a choice between Tata Salt and an unbranded salt pack, inevitably, the person who can afford, will reach out to the pack of Tata salt. That is the brand equity 'humble salt' can command! In this analogy lies the core truth of Brand Radianz!!
Congratulations on your passionate achievements - Nobody Speaks To Me (e-book) and concept of Brand Radianz.
Best regards,
Sunil S Chiplunkar B Pharma M Pharma (Pharmacology) PGDMM PGDHRM
Author of www.pharmaceuticalshealthcare.blogspot.com
GM - Marketing and Training
Juggat Pharma (Pharma Div. of Jagdale Industries Ltd.,)
782, 15th Cross, Bangalore 560076
Re: Nobody Speaks To Me (e-book)
A small book packed with some powerful punches that leave a lot of food for thought!
Aptly titled, Anil Annaiah’s book, ‘Nobody Speaks To Me’ has personal relevance to me since I work in the developmental sector. In my experience it is very difficult to get a listening from the mainstream community. I often wonder why the issues of human suffering that touch the very core of our lives are to be addressed by the non-governmental organizations only. It might come as a surprise that there are more than three and a half million non-governmental organizations operating in the country at an approximate of one for every four hundred Indians. Such a large number and we hardly see them in the mainstream media.
The author has outlined a beautiful concept ‘Brand Radianz’ so simply and effectively with clear ideas for a win-win situation. His deep analysis on the social fabric that exists today and the need to sensitize the younger generation to bring about real changes and help them identify themselves with the larger social institutions are very pertinent.
His thoughts on creative communication leading to a social revolution for creating a better world, has come at the apt time when every common man on the street wants a change. It is for the corporate houses to take action, build their brands, develop a lasting goodwill with the consumers and provide exceptional benefit to mankind.
I sincerely thank and congratulate Anil for writing this book. We are very proud to have shared space with him when he released this book at our cultural festival ‘Prerana 2002’ in December 2002.
Jayashree Ramesh
Re: Nobody Speaks To Me
A unique worldview which works a link between brand building and the greater good of humanity. The book is nicely drawn out with large fonts and less words per page, consciously or otherwise, as if presenting itself to an audience with very little attention span.
As a purely marketing book, it falls into a specialised bracket and hence can interest that section of book readers. Where it could have jumped from a good to great book is in the more generic territory when talking about society and values. While the ideas and the inferred ideals may not be impeachable, the book could have done with engaging real world examples.
Still, a good, intriguing read.