The attempt made in this book is one small step in the quest of understanding consumers of Lucknow in the INDEX fair (held annually by students of IIM Lucknow) attended by mostly upper end Lucknow consumers. The study also goes into detailed understanding of what Lucknowites think of their food and what food item(s) they consume at various occasions.

The book has been organized into three sections. Section one is divided into three parts. Part one - Eating at Home - covers all the occasions when food is consumed at home. Part two - Eating out of Home - covers all eating occasions where food is prepared and consumed outside of home such as visiting restaurants, food courts, coffee shops, etc. Part three - Beverage Consumption - covers beverage consumptions both inside and outside the home. Beverage is done in a separate part as it is a pretty big...