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This book is designed to educate both people in the PUA community and people who are interested in being better at finding women and dating them. If you are unfamiliar with the term PUA, it stands for Pick-up Artist, and represents a community of people who are primarily interested in the science of attraction and how to apply that science "in the field", or in layman's terms, "at the club" (or bar, or wherever they want to meet a women).
It would be stupid of me to say that the PUA community offers nothing to men who want improve their "game". Their scientific approach is definitely appealing and enlightening, and you can get a lot of value from it. I tried it myself, and I did have success.