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This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with the core theme of the book which is how can celebrity endorsements contribute to enhanced brand preferences.
I as someone who has been researching and publishing in the domain of celebrity endorsements for over a decade now do hope that i have been able to collate some of the priceless thoughts on brand endorsements which will be found phenomenally enriching by the readers of this book. The books should find its readers in management students, media and advertising professionals, research scholars, teachers and even CELEBRITIES!
A must read for all the marketing aspirants and budding entrepreneurs to enhance their knowledge in celebrity endorsements.
Its a Commendable writing by Dr.Kisholoy Roy!
This book perfectly explains the importance of celebrity endorsement while promoting a brand. It is indeed the best book which provides an excellent blending of theoritical and practical situation with improvised examples. One of the best books I have ever read.
Re: How to Execute Celebrity Endorsements for Enhancing Brand Preferences? (eBook)
This is truly an amazing book describing the impact of a celebrity endorsing a product. In the book the author has described the impact of a celebrity on the end user purchasing decision. This book is really a great help for all the aspiring marketing students as well as professionals