A must read for all the marketing aspirants and budding entrepreneurs to enhance their knowledge in celebrity endorsements.
Its a Commendable writing by Dr.Kisholoy Roy!
This book perfectly explains the importance of celebrity endorsement while promoting a brand. It is indeed the best book which provides an excellent blending of theoritical and practical situation with improvised examples. One of the best books I have ever read.
Re: How to Execute Celebrity Endorsements for Enhancing Brand Preferences? (eBook)
This is truly an amazing book describing the impact of a celebrity endorsing a product. In the book the author has described the impact of a celebrity on the end user purchasing decision. This book is really a great help for all the aspiring marketing students as well as professionals