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A Text on Services Marketing (eBook)

Type: e-book
Genre: Business & Economics
Language: English
Price: ₹125
(Immediate Access on Full Payment)
Available Formats: PDF


All the important aspects of service marketing starting from the basics concepts of service marketing have been discussed in this book and it goes on to describe some of the evolving facets of this subject of study. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail.
The book will serve as an educational and informative read for students pursuing MBA and BBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.

About the Author

Dr. Kisholoy Roy is a PhD in Management from IIT (ISM) Dhanbad with years of experience in the industry and teaching. He has authored several books on marketing apart from authoring research papers and case studies.

Book Details

ISBN: 9781326633172
Number of Pages: 194
Availability: Available for Download (e-book)

Ratings & Reviews

A Text on Services Marketing

A Text on Services Marketing

(4.50 out of 5)

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2 Customer Reviews

Showing 2 out of 2
arnab1986 6 years, 11 months ago

Re: A Text on Services Marketing (eBook)

This book provides an excellent overview of application of services marketing which is indeed an important aspect in todays dynamic market. Proper examples along with the theory provide a complete understanding of the same. It is one of the best books of services marketing.

Dr. B. Mukherjee 7 years, 2 months ago

Services Marketing Demystified!

The subject of services marketing has been well explained in a lucid and detailed way in this book. Plenty of relevant examples and exhibits make this book a comprehensive text material along with the chapter end questions. Recommended for students of MBA program across India

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