(4.50 out of 5)
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This book provides an excellent overview of application of services marketing which is indeed an important aspect in todays dynamic market. Proper examples along with the theory provide a complete understanding of the same. It is one of the best books of services marketing.
The subject of services marketing has been well explained in a lucid and detailed way in this book. Plenty of relevant examples and exhibits make this book a comprehensive text material along with the chapter end questions. Recommended for students of MBA program across India
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