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Women in Indian Advertisements - Plots & Perspectives (eBook)

Type: e-book
Genre: Business & Economics
Language: English
Price: ₹225
(Immediate Access on Full Payment)
Available Formats: PDF

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Description

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.
This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools in India. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

About the Author

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

Book Details

ISBN: 9780244923693
Publisher: Kisholoy Roy
Number of Pages: 156
Availability: Available for Download (e-book)

Ratings & Reviews

Women in Indian Advertisements - Plots & Perspectives

Women in Indian Advertisements - Plots & Perspectives

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arnab1986 4 years, 10 months ago

Re: Women in Indian Advertisements - Plots & Perspectives (eBook)

The role of women in indian advertising has been thorougly explained with respect to the earlier context and present context. It is an excellent book with deep insight and equips an mba student with proper knowledge in order to analyse the role of women in indian advertisement.

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