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Women in Indian Advertisements - Plots & Perspectives

Dr. Kisholoy Roy
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹375 + shipping

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Description

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.
This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools in India. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

About the Author

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

Book Details

ISBN: 9780244923693
Publisher: Kisholoy Roy
Number of Pages: 155
Dimensions: 5.83"x8.27"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

Women in Indian Advertisements - Plots & Perspectives

Women in Indian Advertisements - Plots & Perspectives

(4.67 out of 5)

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3 Customer Reviews

Showing 3 out of 3
Pratyusha mallik 5 years ago

Re: Women in Indian Advertisements - Plots & Perspectives

"Women in Indian Advertisements"- the topic itself is very interesting and not much have been published with this title. I like the author's case study way of explaining the subject which helps the reader to easily grab the topic. Overall, a very nice book for all marketing enthusiasts.

payald09 5 years, 1 month ago

Well Researched. Well Presented

Impressed by the depth of author's research on the subject. Also impressive is the way he has presented or rather dissected the advertisements in the Plots section of the book. Commendable effort since i have not come across any book on this topic from an Indian author who has been so brilliant in handling and presenting the subject in an engaging manner

Dr. Sanmeet Banerjee 5 years, 1 month ago

Thoroughly well researched and well written

The book is written with lot of research behind it and that's what makes this book unique. Must have for not just advertising enthusiasts but also those from the streams of psychology and sociology. The lucid style of writing makes it an engaging read

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