(4.67 out of 5)
Write your thoughts about this book.
"Women in Indian Advertisements"- the topic itself is very interesting and not much have been published with this title. I like the author's case study way of explaining the subject which helps the reader to easily grab the topic. Overall, a very nice book for all marketing enthusiasts.
Impressed by the depth of author's research on the subject. Also impressive is the way he has presented or rather dissected the advertisements in the Plots section of the book. Commendable effort since i have not come across any book on this topic from an Indian author who has been so brilliant in handling and presenting the subject in an engaging manner
The book is written with lot of research behind it and that's what makes this book unique. Must have for not just advertising enthusiasts but also those from the streams of psychology and sociology. The lucid style of writing makes it an engaging read
To write a review, please login to your Pothi.com account.