Principles of Marketing

Description

Prior business reasoning was inverted by marketing. Fifty years ago, the phrase “the customer is king” was coined, and businesses began to realize that the most essential component of their business was not merely the product. Consumers have a wide range of product options, and businesses have realized that marketing is in charge of ensuring that their products have the features and advantages that customers desire and are ready to pay for. Successful marketing-oriented organizations have adjusted their focus from “the customer is king” to a more modern “the customer is a dictator” in today’s technologically-driven world. Even if there are many new trends in marketing, there are still certain basic concepts that must be taken into consideration while making any marketing choice. When it comes to marketing, understanding the fundamentals is the most important step for any student, whether they’re just starting out at college or are a seasoned company leader. While the writers acknowledge that each choice may be slightly different from the prior judgment, the rules or principles remain the same. You may find out more about modern marketing in this book, which outlines these fundamental concepts and seeks to convey their essence. Hence, Principles of Marketing’s goal is to provide an accessible, interesting, and practical manner for students and teachers alike to learn about and teach marketing in a fun and engaging way.

About the Author

Dr. Sagar Manjare, is presently working as Principal of Siddhant College of Management Studies, Pune, having qualification B.Pharm, DLL, MBA, M.A. (Bus Eco.), M.Phil, Ph.D, UGC-NET, and possess total 15+ Years of working experience in Industry and Academics. He is an Associate Professor in Marketing and has received the Academic Excellence Awards 2020 – Best Professor in Sales & Marketing. Dr. Manjare is an approved research guide, research thesis evaluator, and examiner of several National and International Universities. He has 1 international and 4 national Patents on his credit. He is a visiting professor at Supershine University, Lusaka, Zambia. He has worked on the Board of Studies of KSOU Mysore. He is an Expert in Industrial Consultancy. Dr. Manjare is frequently invited as Resource Person, Keynote Speaker, Session Chair for National and International Conferences, workshops, seminars, and symposiums. He has 3 Book publications, 9 National and 18 International Journal Papers publications, 3 edited book chapters, and 7 conference proceedings on his credit. He has attended several National and International Conferences, FDPs, STTP, etc.. Dr. Manjare is working as Editor-in-Chief and Editorial Board Member of various National and International journals. He is also a Mentor of Change at 'Atal Innovation Mission,' NITI Aayog Government of India. He is a member of various reputed National and International Professional Body. He is 2 time shortlisted for interview in UPSC.

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