Many seek social media as a diversion to see content that distracts them from their daily problems and make them laugh. People relate to mems on emotional level. Modern memes are considered as a source of humour. But many of these memes stem from nonsense or absurdism that are repeated and placed onto other formats.

But with thousands of memes being posted on Twitter, Facebook, Instagram and other online platforms, what makes a particular meme to rise to the top while the majority fade into the darkness to be forgotten about?