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Today’s business has become more complex and challenging than ever before; teaching pedagogy at business schools has been metamorphosed from teaching centric to learning centric. Management graduates need knowledge, skills and right attitude in a balanced proportion to meet professional challenges of present and future. And this doesn’t depend only on the student’s ability to learn and understand business concepts, but also, to a great extent, on the learning resources and teaching pedagogy they are exposed to. At this backdrop, the case method of teaching has emerged as one of the most effective way of teaching at business schools across the globe. The use of case studies holds great promise as a pedagogical technique for teaching management at both undergraduate and post graduate level as it humanizes management and well illustrates scientific methodology and values. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires active participation and involvement from the student in the classroom.
This book presents the most comprehensive collection of management case studies of the present time. Featuring 38 case studies, this book is a collection of case studies showcasing the embroidery of business ranging from marketing management to human resource management to strategic management to financial management at one place, so that it can be referred to by management teachers, students and practitioners in furtherance of their understanding of various managerial concepts.