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The phrase the media is commonly employed both
inside and outside the academy as a cultural and
technological catchall. It is referenced to describe a
range of media, both old and new. For example, I
have heard college students use this generic term in
relation to the content of Hollywood films and
national newspapers, as well as social networking
sites like Facebook. Often, when we think of the
media, we consider the importance of the meanings
of popular messages and images that are consumed
by a mass audience. In this context, and at its most
benign, mass media may be viewed as an outlet to
provide us with information, or as a source of entertainment,
pleasure, and escape. Conversely, “the
media” has been criticized as politically liberal (or
conservative), pornographic, superficial, and ultimately
too influential in the daily lives of children
and young adults. Intuitively, we know that all forms
of media matter at the start of the 21st century, as
they structure and saturate both the public...
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