CRM marketing is a powerful tool that many marketers are still overlooking today, yet it can make you more efficient and increase your marketing efforts.
If someone asked you how many customers you had in your region, could you tell them? If you were asked how many sales prospects, you had, would you know?
Using CRM it is important to divide your customer database into segments or regions because if you don’t when you send out that email message, everyone is going to get it and at best it will result in a low response and worse it will annoy customers and have them drop off your mailing list. So how does one build a strong database that will improve your marketing results?
1. Watch Your Data Quality
At the base of your marketing being effective is the need for access to good quality data. You need to get as much information on a company or person as you can. You can use Google or LinkedIn to find out more about a person. There are other business directories that can be helpful. The minimum information you should have is their address, telephone number, email, and title. You can also add your interests. Add the information you find to your CRM database.