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HOTEL MARKETING STRATEGIES IN DIGITAL ERA (eBook)

The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
Type: e-book
Genre: Business & Economics
Language: English
Price: ₹200
(Immediate Access on Full Payment)
Available Formats: PDF

Description

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. All are discussed neatly by practitioners as well as academics in the hotel business and tourism industry.
This book thoroughly discusses 10 basic things in hotel marketing as follows:
1.Marketing Mix Theory And Practice
2.Segmenting, Targeting, And Positioning
3.Consumer Behavior Theory and Practice
4.Development of New Products
5.Modern Marketing Channels
6.Hotel Website Vs. Online Travel Agent
7.Optimizing Hotel Website Performance
8.Search Engine Optimization for Hotel Websites
9.Electronic Mail Marketing
10.Competitive Strategy & Alliance

About the Authors

Murniati, SE., M.Si was born in Banyumas on July 26, 1977. Currently pursuing a Doctor of Economics program at Brawijaya University Malang. As a permanent lecturer at Bina Nusantara University (BINUS) Malang-Indonesia, She has experience in the business field at national and international levels. Also, She is active in managing the property and lodging business.

Book Details

ISBN: 9781716329258
Publisher: Triple Nine Communication
Number of Pages: 363
Availability: Available for Download (e-book)

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