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Organic food is poised to take deeper root in urban India. A great diversity of organic initiatives exists in the country, ranging from long-standing farmer-centric initiatives to more recent domestic organic brands. Supply chain models and retail formats are equally diverse and include small organic stores, supermarkets, community-supported agriculture, restaurants and e-commerce.
This study presents wide-ranging insights into the current state and future prospects of organic food markets in urban India. Focusing principally on Mumbai, Bangalore and Hyderabad, this book:
<ul>
<li>Documents emerging strategies, lessons learned and robust, field-tested models in organic food retailing</li>
<li>Examines best-practice examples and conditions for successful and holistic market development</li>
<li>Suggests sustainable, long-term models of growth for organic producers</li>
<li>Identifies challenges and obstacles to growth in organic supply chains</li>
<li>Presents a set of case studies covering a wide variety of models and market niches</li>
<li>Places special focus on small and marginal farmers and on local, de-centralized supply chains</li>
<li>Includes the most comprehensive...
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