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Organic Food Marketing in Urban Centres of India (eBook)

Type: e-book
Genre: Social Science, Business & Economics
Language: English
Price: ₹120
(Immediate Access on Full Payment)
Available Formats: PDF

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Organic food is poised to take deeper root in urban India. A great diversity of organic initiatives exists in the country, ranging from long-standing farmer-centric initiatives to more recent domestic organic brands. Supply chain models and retail formats are equally diverse and include small organic stores, supermarkets, community-supported agriculture, restaurants and e-commerce.

This study presents wide-ranging insights into the current state and future prospects of organic food markets in urban India. Focusing principally on Mumbai, Bangalore and Hyderabad, this book:
<li>Documents emerging strategies, lessons learned and robust, field-tested models in organic food retailing</li>
<li>Examines best-practice examples and conditions for successful and holistic market development</li>
<li>Suggests sustainable, long-term models of growth for organic producers</li>
<li>Identifies challenges and obstacles to growth in organic supply chains</li>
<li>Presents a set of case studies covering a wide variety of models and market niches</li>
<li>Places special focus on small and marginal farmers and on local, de-centralized supply chains</li>
<li>Includes the most comprehensive bibliography currently available on the Indian domestic market for organic food</li>

<em>Organic Food Marketing in Urban Centres of India</em> is a valuable resource for organic manufacturers, retailers, policy makers and researchers. It is also of great practical use to the average urban citizen interested in consuming sustainably.

This work is the result of a collaboration between the Humboldt University Berlin, Germany and the International Competence Centre for Organic Agriculture (ICCOA), Bangalore.

About the Authors

<strong>Nina Osswald</strong> has a background in Development Geography, with an M.A. degree from the University of Freiburg, Germany. In the past, she has worked in different organisations in the sustainable consumption and production sector, and since 2009 has been researching the Indian market for organic food. Nina previously co-authored <em>Sustainable Food Consumption and Urban Lifestyles: The
Case of Hyderabad, India</em>. She directed the present study on urban market structures as a Research Associate at the Humboldt University Berlin in the Indo-German cooperation project Sustainable Hyderabad.

<strong>Manoj Kumar Menon</strong> holds a degree in Agricultural Sciences and did his Post-graduation in Management (MBA from FMS, University of Delhi). He has been the Executive Director of ICCOA since 2006. He has worked in the organic agriculture sector in many parts of India, and actively participates and advises policy formulation in some state governments. He was also a co-author of the previous research study <em>The Market for Organic Foods in India: Consumer Perceptions and Market Potential</em>, published by ICCOA in 2006.

Book Details

ISBN: 9788192522654
Publisher: International Competence Centre for Organic Agriculture (ICCOA)
Number of Pages: 147
Availability: Available for Download (e-book)

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