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Sea of Brands (eBook)

Type: e-book
Genre: Business & Economics
Language: English
Price: ₹80
(Immediate Access on Full Payment)
Available Formats: PDF


We all live today in a world surrounded by a ‘Sea of Brands’. Customers’ minds have to recollect, filter, process and decide among so many brands before buying a product they need. The efforts from organizations in capturing mind share of customers, delivering products and prices matching each other and extensive availability has put all the brands into a ‘Commodity Trap’. This means, customers today don’t perceive much considerable difference between brands they intend to buy. Here, we are trying to explore how to brand a ‘commodity’ product with a practical real life study. Over the years many commodity products have been branded across the world like packaged drinking water, salt or sugar, rice, cereals, milk etc. The book would be helpful for both professionals and management students alike.

About the Author

Pavanssi.V, the author of this book, ‘Sea of Brands’ is a practicing marketer in India with more than a decade of on the field experience in hard core sales, marketing and business development functions with various MNCs. He holds a Professional Doctorate in Management from KGSBM (Affiliate of British Academy of Management, London) and an MBA from the University of Wales, UK.

Book Details

Number of Pages: 165
Availability: Available for Download (e-book)

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