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This book of cases was written by Pooja Rai during a summer internship at the Indian Institute of Management Bangalore in 2013. The sixth book in this series, her internship project was to develop easy-to-read cases that documented the start-up experiences of the alumni of the Management Program for Women Entrepreneurs (MPWE) held annually at the Indian Institute of Management Bangalore since 2004.
Previous books in this series print/e-book at pothi.com:
2009. Inspiring Women to Start Innovative Enterprises by Sria Majumdar http://pothi.com/pothi/book/ebook-sria-majumdar-inspiring-women-start-innovative-enterprises
2010. A Tryst with Women Entrepreneurs by Sharika S. Nair http://pothi.com/pothi/book/ebook-sharika-s-nair-tryst-women-entrepreneurs
2011. Zeitgeists: New Age Women Entrepreneurs by Irene Mary Varughese http://pothi.com/pothi/book/ebook-irene-mary-varughese-zeitgeists-new-age-women-entrepreneurs
2012. Biz-Inked by Alisha Arora and Divya Nandwana http://pothi.com/pothi/book/ebook-alisha-arora-biz-inked
2013. Business Buzz: A Rendezvous with Women Entrepreneurs by Sonali Jain http://pothi.com/pothi/book/ebook-sonali-jain-business-buzz
The MPWE has been a catalyst for start-ups by its alumni over the years. As seen in these evocative...
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