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This book of cases was written by Pooja Rai during a summer internship at the Indian Institute of Management Bangalore in 2013. The sixth book in this series, her internship project was to develop easy-to-read cases that documented the start-up experiences of the alumni of the Management Program for Women Entrepreneurs (MPWE) held annually at the Indian Institute of Management Bangalore since 2004.
Previous books in this series print/e-book at pothi.com:
2009. Inspiring Women to Start Innovative Enterprises by Sria Majumdar http://pothi.com/pothi/book/ebook-sria-majumdar-inspiring-women-start-innovative-enterprises
2010. A Tryst with Women Entrepreneurs by Sharika S. Nair http://pothi.com/pothi/book/ebook-sharika-s-nair-tryst-women-entrepreneurs
2011. Zeitgeists: New Age Women Entrepreneurs by Irene Mary Varughese http://pothi.com/pothi/book/ebook-irene-mary-varughese-zeitgeists-new-age-women-entrepreneurs
2012. Biz-Inked by Alisha Arora and Divya Nandwana http://pothi.com/pothi/book/ebook-alisha-arora-biz-inked
2013. Business Buzz: A Rendezvous with Women Entrepreneurs by Sonali Jain http://pothi.com/pothi/book/ebook-sonali-jain-business-buzz
The MPWE has been a catalyst for start-ups by its alumni over the years. As seen in these evocative cases, many alumni have been versatile in exploiting opportunities or have converted their skills into viable social and business enterprises that have made a positive impact on people while providing immense personal satisfaction to the entrepreneurs. While many joined the program as aspiring entrepreneurs, others reset and expanded on their existing enterprises or created new ones. We believe that these cases would inspire many more women to join the program and create innovative social as well as business enterprises.
Special thanks to Nidhi Verma (also in the book) for her fine copy editing.
Print book is available at http://pothi.com/pothi/book/pooja-rai-road-not-taken
Program Directors MPWE