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The Road Not Taken (eBook)

Start-up Cases of Alumni of the Management Program for Women Entrepreneurs
Type: e-book
Genre: Biographies & Memoirs, Job & Career
Language: English
Price: ₹0
Available Formats: PDF


This book of cases was written by Pooja Rai during a summer internship at the Indian Institute of Management Bangalore in 2013. The sixth book in this series, her internship project was to develop easy-to-read cases that documented the start-up experiences of the alumni of the Management Program for Women Entrepreneurs (MPWE) held annually at the Indian Institute of Management Bangalore since 2004.

Previous books in this series print/e-book at

2009. Inspiring Women to Start Innovative Enterprises by Sria Majumdar

2010. A Tryst with Women Entrepreneurs by Sharika S. Nair

2011. Zeitgeists: New Age Women Entrepreneurs by Irene Mary Varughese

2012. Biz-Inked by Alisha Arora and Divya Nandwana

2013. Business Buzz: A Rendezvous with Women Entrepreneurs by Sonali Jain

The MPWE has been a catalyst for start-ups by its alumni over the years. As seen in these evocative cases, many alumni have been versatile in exploiting opportunities or have converted their skills into viable social and business enterprises that have made a positive impact on people while providing immense personal satisfaction to the entrepreneurs. While many joined the program as aspiring entrepreneurs, others reset and expanded on their existing enterprises or created new ones. We believe that these cases would inspire many more women to join the program and create innovative social as well as business enterprises.

Special thanks to Nidhi Verma (also in the book) for her fine copy editing.

Print book is available at

Program Directors MPWE

About the Author

Pooja Rai is a fourth year student of Indian Institute of Technology Kharagpur enrolled in B. Arch (Honours). As an active member of the Entrepreneurship Cell of her college, she conducted an Entrepreneurship Awareness drive in her hometown – Lucknow. She has won national level business plan competitions and has faced the challenges of working in a start-up. She is interested in dramatics and dance. She aspires to be a social entrepreneur someday. She can be contacted at pooja.arch28 at gmail dot com

Book Details

Number of Pages: 65
Availability: Available for Download (e-book)

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