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Unraveling the MYTH (eBook)

Startup cases of alumni of the Management Program for Women Entrepreneurs
Type: e-book
Genre: Biographies & Memoirs, Job & Career
Language: English
Price: ₹0
Available Formats: PDF


This book of five cases was written by Priyanka Gupta during a summer internship at the Indian Institute of Management Bangalore in 2015. The seventh book in this series, her internship project was to develop cases documenting the start-up experiences of the alumni of the Management Program for Women Entrepreneurs (MPWE) that is held annually at the Indian Institute of Management Bangalore since 2004. The MPWE has been a catalyst for start-ups by its alumni over the years. As seen in these cases, many alumni have been versatile in exploiting opportunities or have converted their skills into viable social and business enterprises that have made a positive impact on people while providing immense personal satisfaction to the entrepreneurs. While many joined the program as aspiring entrepreneurs, others reset and expanded on their existing enterprises or created new ones. We believe that these cases would inspire many more women to join the program and create innovative social as well as business enterprises - Program Directors MPWE

About the Author

Priyanka Gupta is from Dubai (UAE) and is a final year student of Miranda House – Delhi University enrolled in Economics (Honours). Priyanka won the Priyadarshini Award (UAE) for her outstanding performance in school. She completed her graduation and secured the third position in Universal Concept of Mental Arithmetic System (UCMAS- Abacus) in Malaysia amongst one lakh participants. She has worked as a content writer for and has held posts in various organisations such as Bloodconnect, Teach for India and E-cell of IIT Bombay. Being intrigued by the business arena she has been working on a case research that is soon going to be published at two business schools Insead Business School and Harvard Business School. She was awarded and recognized by the Trinity College London for her effective communication skills and aspires to be a social entrepreneur.

Book Details

Publisher: NSRCEL, IIM Bangalore
Number of Pages: 61
Availability: Available for Download (e-book)

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