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Affiliate marketing is a key strategy for every business industry to prosper. Other people might question its value, but a great number of e-commerce stores can attest to its efficiency. So what is ‘Affiliate Marketing’ from a marketer’s point of view? It is simply an online advertising and promotion done by an ‘affiliate’ or publisher with a tracking link in an ‘affiliate site’ redirected to the trader’s website. Through this, marketer’s brand and services gain popularity on the internet or are introduced by affiliates according to its creatively made product descriptions. It is one way to reach and attract online shoppers to purchase.