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NextGen Ideas for FMCG Brands (eBook)

From a humble loyal consumer
Type: e-book
Genre: Business & Economics, Coffee Table Book
Language: English
Price: ₹0
Available Formats: PDF


This book is a view of how consumers think about their relationship with FMCG/CPG brands, the loyal consumers who keep on buying the same brands for years remain anonymous, they are treated everytime the same way a new customer is treated. Big FMCG/CPG brands need to move beyond this transactional non identifiable relation to a outreaching partnership with their Investors- The Loyal Consumer.

About the Author

Sunil Nair is a Sr.Client executive with a top IT MNC and has 20 years of IT experience especially in the field of CRM and in the FMCG domain, an expert in BI, Digital and has been doing Client partnership roles as well as CRM Practice management for several years. Sunil is a regular blogger in linkedin,has written several whitepapers, blogged about 28 articles in linkedin on variety of topics. This monologue is his personal view only based on his interaction with regular loyal consumers.

Book Details

Publisher: Self Published
Number of Pages: 13
Availability: Available for Download (e-book)

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