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The book is the Holy Grail for people wanting a career in pharma marketing and also for those who have started their career and want to surge ahead in this profession.
Every aspect of a being a pharma marketeer is explained in a clear and crisp manner.
This book is a must have for every pharma marketeer. A strong healthy tree means 3 things - strong roots, fertile land and the ability to withstand storms.
Similarly a blossoming career is based on the bedrock of sound knowledge, clarity of thought and the ability to rise to every challenge.
This book will help you with all 3 - encompassing every aspect of pharma brand management aided by appropriate case studies the book is a must-have
for all those planning or currently a part of the pharma Industry.