WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER?

WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER? (eBook)

Overcome Tough Challenges of Building Mega Brands in the 21st Century

Description

The book is the Holy Grail for people wanting a career in pharma marketing and also for those who have started their career and want to surge ahead in this profession.

Every aspect of a being a pharma marketeer is explained in a clear and crisp manner.

This book is a must have for every pharma marketeer. A strong healthy tree means 3 things - strong roots, fertile land and the ability to withstand storms.

Similarly a blossoming career is based on the bedrock of sound knowledge, clarity of thought and the ability to rise to every challenge.

This book will help you with all 3 - encompassing every aspect of pharma brand management aided by appropriate case studies the book is a must-have
for all those planning or currently a part of the pharma Industry.

About the Authors

Zena D'souza has around 25 years of experience in pharma marketing, strategy and B2B sales.

Zena has worked for top pharma companies and also startups and thus has accumulated a rich and varied experience across therapies and geographies. She is currently is consultant to many leading pharma companies.

Vivek Hattangadi is a pharma veteran with around 48 years of pharma experience across sales, marketing and leadership positions.

He is a guide and a mentor to many in the pharma industry.

A simple style of writing aided by superb clarity of thought have made him a writer par excellence.

Vivek is also guest faculty in many B-schools in the realm of brand management.

Ratings & Reviews