You have the words. Now, give them a purpose.

When career-changers or students look for a writing-based role, they often feel stuck between traditional journalism or marketing. Many remain unaware of content design - an inclusive, rewarding, and high-impact tech career.

The pathway into content design is rarely linear. The co-authors of this book are perfect examples and wish they’d known about it years ago. That’s why they created this guide.

Whether you’re a student, a copywriter, or a curious creative, this book is your roadmap. Move beyond just 'writing' to show you how to solve complex problems using words. From mastering design thinking to navigating the age of AI, you will gain the foundational skills needed to thrive in the tech industry.

Inside, you will discover:

The fundamentals: What content design actually is and why it's the backbone of great products.
The process: How to master collaboration, design thinking, and data-led decision-making.
The craft: Dive into microcopy, content accessibility, and life-centered design.
The future: How AI is evolving the practice and what it means for your career.
The break-in: A dedicated guide to landing your first job

Stop wondering if you have the 'right' background and start designing the career you want.

Your new content career starts here.