The COVID-19 pandemic did more than disrupt lives—it redefined them. Shifting Priorities explores the deep and lasting impact of the pandemic on consumer behavior across India. Over two and a half years of lockdowns, remote work, and social distancing, Indian consumers transformed the way they lived, spent, and thought.

Driven by shifting socio-economic conditions, political developments, and the acceleration of digital technology, this transformation isn't guesswork—it's grounded in rich data from social media, search engines, literature, and on-the-ground professional insights.

This book offers a detailed, step-by-step exploration of the evolving landscape of consumer habits. From new priorities in spending and product preferences to the psychological and cultural shifts behind them, Shifting Priorities provides a revealing look at how a nation adapted—and what that means for the future.

Whether you're a marketer, business leader, policy-maker, or simply curious about how crises reshape society, this book is an essential guide to understanding the post-pandemic Indian consumer.