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MBA Mastery Series – Fundamentals of Marketing
Understand Customers. Create Value. Build Brands.
A simple, practical reference book designed primarily for **MBA First Semester students, with a focus on the Fundamentals of Marketing course under Karnatak University, Dharwad (KUD).
Explore essential marketing concepts, including marketing fundamentals, consumer behaviour, marketing research, Segmentation–Targeting–Positioning (STP), the 4Ps of marketing, product and brand management, pricing, distribution, promotion and digital marketing.
Written in student-friendly language with relatable business examples, this book helps learners connect classroom theory with real-world marketing practices.
Ideal for:MBA 1st Semester students (KUD syllabus), learners, management faculty and aspiring marketing professionals.
Build your marketing knowledge. Think like a marketer. Prepare for the business world!
Get your copy and explore more books by Kirankumar Galagali at https://k2gvibes.blog.
An independent reference resource; refer to the latest KUD syllabus for examination requirements.
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