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MBA Mastery Series- Fundamentals of Marketing

Kirankumar Galagali
Type: Print Book
Genre: Business & Economics, Education & Language
Language: English
Price: ₹225 + shipping
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Description

MBA Mastery Series – Fundamentals of Marketing

Understand Customers. Create Value. Build Brands.

A simple, practical reference book designed primarily for **MBA First Semester students, with a focus on the Fundamentals of Marketing course under Karnatak University, Dharwad (KUD).

Explore essential marketing concepts, including marketing fundamentals, consumer behaviour, marketing research, Segmentation–Targeting–Positioning (STP), the 4Ps of marketing, product and brand management, pricing, distribution, promotion and digital marketing.

Written in student-friendly language with relatable business examples, this book helps learners connect classroom theory with real-world marketing practices.

Ideal for:MBA 1st Semester students (KUD syllabus), learners, management faculty and aspiring marketing professionals.

Build your marketing knowledge. Think like a marketer. Prepare for the business world!

Get your copy and explore more books by Kirankumar Galagali at https://k2gvibes.blog.

An independent reference resource; refer to the latest KUD syllabus for examination requirements.

About the Author

Kirankumar Galagali is an Mindset Coach, Author, Blogger and Corporate mentor known for transforming complex life lessons into simple, actionable insights. With over Three decades of leadership experience across global brands like Tata-Telecom and Ricoh India Limited, he has worked in diverse roles spanning Customer Service, Direct & Channel Sales, After-Market Operations, Learning & Development, and People Enablement.

His parallel journey as a trainer, guest faculty, and industry–academia bridge-builder has made him a sought-after speaker for institutions and organizations across Karnataka. Kirankumar also served as Dean–Branding at Chetan B School, leading student development, branding initiatives, job fairs, and employability programs.

In 2020, he launched "k2gVibes", an online platform sharing life philosophy, leadership tools, and personal growth lessons. He contributes to multiple writing platforms—"Sacred Epics", "Noise & Nectar", and "Ignite-Bliss"—where his passion for culture, music, and human potential finds expression.

Through his books & blogs, Kirankumar aims to help readers cultivate clarity, emotional fitness, and a resilient mindset for modern life.

Book Details

ISBN: 9789334583168
Publisher: k2gVibes
Number of Pages: 112
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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