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Strategy is not a secret kept for CEOs. This book shows how organisations choose a direction, read their surroundings, build lasting advantages and turn plans into results. Short stories of small businesses make each model easy to follow before the technical name appears.
Inside: vision and mission, PESTEL, Porter's Five Forces, VRIO, value chain, generic strategies, Ansoff and BCG matrices, 7S, Balanced Scorecard.
Ideal for: MBA students preparing for exams, case discussions and interviews.
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