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Strategic Management

Seeing the Big Picture
Kirankumar Galagali
Type: Print Book
Genre: Business & Economics, Education & Language
Language: English
Price: ₹145 + shipping
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Description

Strategy is not a secret kept for CEOs. This book shows how organisations choose a direction, read their surroundings, build lasting advantages and turn plans into results. Short stories of small businesses make each model easy to follow before the technical name appears.

Inside: vision and mission, PESTEL, Porter's Five Forces, VRIO, value chain, generic strategies, Ansoff and BCG matrices, 7S, Balanced Scorecard.

Ideal for: MBA students preparing for exams, case discussions and interviews.

About the Author

Kirankumar Galagali holds an MBA in Information Technology and is a Certified CBT Practitioner (iGCLC certified) and an NLP Practitioner (The Academy of Modern Applied Psychology). He writes and publishes study guides under the k2gVibes imprint. Contact: career.k2gvibes@gmail.com

Book Details

ISBN: 9789357689083
Publisher: k2gVibes
Number of Pages: 32
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Saddle Stitched)
Availability: In Stock (Print on Demand)

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