The advent of the digital revolution in India has brought about a fundamental shift in the way
businesses function. This transformation has prompted a significant evolution in marketing
practices, necessitating marketers to acquire a deep understanding of how to effectively promote
their businesses in the digital landscape. The profound impact of technology on the field of
marketing has led to the emergence of a distinct discipline known as Digital Marketing. It has now
become imperative for companies to embrace digitalization both in their business operations and
marketing tactics. Consequently, there is a growing demand for professionals skilled in digital
marketing in India.