Neel Shah is a 19-year-old media student, an entrepreneur, a filmmaker, a marketer and a designer. He creates content, develops digital solution strategies, builds visual identities, implements campaigns, conducts research, evaluates brand communication and analyses consumer psychographics for clients across the globe. It all started in the first year of graduation college when Neel landed his first payment of Rs. 10,000 through a marketing gig. Soon after, numerous projects followed and a whole new career path paved its way, and so did the idea of sharing the process from learning to earning. The idea was to promote the concept of working smarter, not harder. Hence, Smart Labour was born.