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Consumer Satisfaction toward Internet- Online Purchase

Patel Dilipkumar
Type: Print Book
Genre: Business & Economics
Language: Gujarati
Price: ₹178 + shipping
Price: ₹178 + shipping
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About the Book

This study aims to understand customer satisfaction in online shopping while investigating the major cause that motivated customers’ decision making processes of online shopping. Data collection were conducted by distributing questionnaire in the kaprada taluka in Valsad district area (Gujrat) to gather data for this research. Microsoft excel was used to present research data graphically and to test research hypothesis From the findings, respondents use internet to purchase products through online market because they agree it is convenience to them as time saving, information product availability, opening time, easy of use , websites security, less shopping stress, less expensive and shopping satisfaction. In front of contrast, along with consumer’ mind position, online payment security, personal thinking and trust, warranties problems and returns goods policies and lack of personal customer service are the consumer problems of online shopping. Researcher Hypothesis test was Analysis of Variance ( ANOVA) applied.

About the Author

Birth Date: 11/05/1988.
Now. Research Scholar in Pacific University in Udaipur, (Rajasthan)
Graduated from, Arts and Commerce College, Motapondha in South Gujrat University, Surat, Post Graduated from M.Com With Specialization of Financial Accountancy from Sir. K.P. College of Commerce, Surat in South Gujrat University Surat. Bachelor of Education (B.Ed.) from, College of Education Kharod, dist: Bharuch in South Gujarat University Surat.
Research Area Interest: Commerce, Accountancy.

Book Details

ISBN: 9781512136364
Publisher: EduPedia Publications Pvt Ltd
Number of Pages: 85
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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