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From Market Driven to Market Driving is a compelling business memoir that chronicles the journey of entrepreneur and bio-process industry pioneer Philip Cherian as he navigates the transformation of India's life sciences sector from the early 1990s to the emergence of a globally competitive biotechnology industry.
Part memoir, part leadership narrative, and part strategic business case study, the book offers a rare insider's perspective on building companies, creating markets, transferring technology, and developing leadership capabilities across continents and cultures.
Set against the backdrop of India's economic liberalization, the story follows the author's evolution from an employee of a German multinational corporation into a successful entrepreneur, business builder, and global executive. Through a series of entrepreneurial ventures, strategic partnerships, and leadership experiences, Cherian demonstrates how vision, persistence, and a willingness to challenge conventional thinking can transform both organizations and industries.
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