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From Market Driven to Market Driving

An entrepreneurs journey creating a technology eco system
Philip Cherian
Type: Print Book
Genre: Business & Economics, Biographies & Memoirs
Language: English
Price: ₹399 + shipping
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Description

From Market Driven to Market Driving is a compelling business memoir that chronicles the journey of entrepreneur and bio-process industry pioneer Philip Cherian as he navigates the transformation of India's life sciences sector from the early 1990s to the emergence of a globally competitive biotechnology industry.
Part memoir, part leadership narrative, and part strategic business case study, the book offers a rare insider's perspective on building companies, creating markets, transferring technology, and developing leadership capabilities across continents and cultures.
Set against the backdrop of India's economic liberalization, the story follows the author's evolution from an employee of a German multinational corporation into a successful entrepreneur, business builder, and global executive. Through a series of entrepreneurial ventures, strategic partnerships, and leadership experiences, Cherian demonstrates how vision, persistence, and a willingness to challenge conventional thinking can transform both organizations and industries.

About the Author

Philip Cherian is an entrepreneur, business leader, educator, and strategist with more than three decades of experience in the global bioprocess engineering and life sciences industries. An Executive MBA graduate of IMD Lausanne, Switzerland, he has built and led technology-driven businesses across India, Europe, and the United States, combining engineering expertise with entrepreneurial vision.
Throughout his career, Philip has held leadership roles with organizations including Sartorius AG, B. Braun Biotech International (later Sartorius BBI Systems), Inventprise Inc., and several pioneering ventures in bio-process engineering, vaccine manufacturing, and life sciences innovation. He has also served as an educator and mentor, teaching entrepreneurship, strategy, and leadership through the International Center for Management & Industrial Studies (ICMIS) and as Adjunct Faculty at De-Sales University, Bethlehem, Pennsylvania.
From Market Driven to Market Driving draws on Philip’s experiences as an entrepreneur, executive, educator, and industry pioneer. Blending memoir with business strategy and industry history, the book offers a candid account of building companies, navigating change, and shaping markets in a rapidly evolving global industry

Book Details

ISBN: 9798997707316
Publisher: Melorr Publishing
Number of Pages: 196
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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