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FUNDAMENTALS OF E-COMMERCE

PRIYANKA TIWARI
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹300 + shipping
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Description

The rapid growth of digital technology has transformed the way businesses operate, communicate, and serve customers. E-commerce has emerged as an essential component of the modern business environment, creating new opportunities for entrepreneurs, organizations, and consumers. Fundamentals of E-Commerce has been prepared to provide students with a clear, comprehensive, and systematic understanding of the concepts, practices, models, technologies, and emerging trends associated with electronic commerce.
This book is designed as per the principles and requirements of the National Education Policy (NEP) 2020, with emphasis on conceptual understanding, practical knowledge, digital skills, innovation, and employability. The contents are presented in a simple and student-friendly manner, supported by relevant examples, explanations, summaries, key terms, and review questions.
The book will be useful for undergraduate students, teachers, researchers, and learners seeking to understand the fundamentals of e-commerce and its growing role in the digital economy. It is hoped that this first edition will encourage students to develop knowledge, skills, creativity, and entrepreneurial thinking for the evolving world of digital business.

About the Author

Priyanka Tiwari is an academician, researcher, and management professional with a multidisciplinary academic background spanning commerce, business administration, hospitality, and higher education. Her professional journey reflects a blend of corporate experience, academic teaching, research, innovation, and active engagement in institutional and cultural activities.
Before entering academia, Priyanka gained valuable corporate experience with upGrad Education, working across Mumbai and Pune*. Her corporate exposure provided her with practical insights into business operations, professional management, organizational practices, and the evolving landscape of the education sector. This experience has complemented her academic perspective by enabling her to connect theoretical knowledge with real-world applications.
Ms. Priyanka subsequently joined Atal Bihari Vajpayee Vishwavidyalaya as a teaching faculty member in the Department of Hotel Management and Hospitality. In her academic career, she has been actively involved in teaching, research, student development, and various academic initiatives. Her approach to education emphasizes the integration of theoretical understanding with practical knowledge and industry-oriented perspectives.
Her commitment to research and innovation is reflected in her academic contributions. She has authored more than ten research papers and has participated in numerous Faculty Development Programmes (FDPs), Training and Teaching Programmes (TTPs), and national and international conferences. She is also a co-inventor/holder of five patents, demonstrating her interest in innovation, knowledge creation, and the practical application of research.

Book Details

ISBN: 9788168530171
Publisher: TRB PUBLICATIONS (An imprint of TRB Business Solutions)
Number of Pages: 137
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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