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FUNDAMENTALS OF ENTREPRENEURSHIP

Priyanka Tiwari, Akriti Sharma
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹350 + shipping
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Description

Entrepreneurship is a vital force behind economic development, innovation, employment generation, and social transformation. In today’s rapidly changing business environment, developing an entrepreneurial mindset has become essential for students aspiring to create new ventures, manage existing enterprises, or contribute innovatively within organizations. Fundamentals of Entrepreneurship [As per NEP 2020 Syllabus] has been designed to provide students with a clear, systematic, and practical understanding of the concepts, processes, and principles of entrepreneurship. The book introduces learners to entrepreneurial opportunities, characteristics of successful entrepreneurs, creativity and innovation, business planning, financing, and enterprise development.
Prepared in alignment with the vision of NEP 2020, this book emphasizes experiential learning, skill development, critical thinking, creativity, and practical application. Simple language, structured explanations, and relevant examples make the subject accessible to undergraduate learners and aspiring entrepreneurs. It aims to bridge the gap between theoretical knowledge and entrepreneurial practice by encouraging students to identify opportunities, evaluate business ideas, and develop an entrepreneurial perspective. It is hoped that this book will serve as a useful academic resource and inspire readers to transform innovative ideas into meaningful and sustainable ventures.

About the Authors

Priyanka Tiwari is an academician, researcher, and management professional with a multidisciplinary background in commerce, business administration, hospitality, and higher education. She holds a B.Com. (Honours), MBA from ICFAI Business School, Pune, and M.Com. from Kalinga University, Raipur, and is pursuing her Ph.D. from Kalinga University. She has corporate experience with upGrad Education in Mumbai and Pune and has served as teaching faculty in the Department of Hotel Management and Hospitality at Atal Bihari Vajpayee Vishwavidyalaya. She has authored more than ten research papers, participated in FDPs, TTPs, and conferences, and is a co-inventor/holder of five patents. She is also actively involved in NSS, cultural, and institutional activities.

Akriti Sharma is an enthusiastic academician serving as an Assistant Professor in the Department of Hotel Management and Hospitality at Atal Bihari Vajpayee University, Bilaspur (C.G.). With over three years of teaching experience, she has also contributed to the Department of Management at Chouksey Group of Colleges. She holds an MBA in Human Resource Management and Marketing from Guru Ghasidas Central University and is pursuing her Ph.D. in Management. She has also completed PGDCA and B.Com. Her academic contributions include 7–8 research papers, one patent, and participation in 10+ national and international conferences, FDPs, and TTPs. Her research interests include human resource development, organizational behavior, employee engagement, and hospitality education.

Book Details

ISBN: 9788168530188
Publisher: TRB PUBLICATIONS (An Imprint of TRB BUsiness Solutions)
Number of Pages: 166
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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