This book chapter delves into the multifaceted landscape of sustainability within the apparel
industry, highlighting key trends, challenges, and opportunities that are shaping the sector's
transition toward more environmentally and socially responsible practices. It analyzes the
ecological footprint of clothing production, underscoring the importance of long-term
strategies to reduce pollution, conserve natural resources, and promote circularity. The chapter
also explores consumer perceptions of ethical fashion, the adoption of sustainable practices
across the supply chain, and the role of innovation in driving meaningful progress. Through
this comprehensive examination, it offers valuable insights and practical approaches for
industry stakeholders, policymakers, researchers, and consumers aiming to support a more
ethical and sustainable future for fashion.