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Some watershed technological innovations have proven to alter the course of history. From the birth of the World Wide Web to the era of e-commerce and the emergence of social media as people’s media, technologies have been instrumental in shaping the world as it is today. Today, the phenomena of “Internet of things” allows everyday objects and devices connected to the internet to interact with each other and exchange data. As a result, the space between the physical and digital is gradually reducing. While the phenomenon of the internet of things is gaining momentum, it ignores the larger world of “things” one uses in daily life which can’t connect directly to the internet themselves. The “The Internet of Products” attempts to decode the larger opportunity that lies in the world of pseudo-connected internet of things. It looks into the larger world of products and things that can not connect directly to the internet but which could potentially participate within the “Internet of Things” through creating digital representations of real world objects and interacting with them. The book covers some real world innovative cases where brands or retailers have used the underlying concepts behind the “Internet of Products” and looks at the potential it has to impact areas such as healthcare, automobile, retail, apparel and lifestyle effectively being the next big technology paradigm shift.
Qliktag Software Inc. is an innovator of software solutions that bridge the gap between brands and buyers – fostering, trust, stronger relationships and more personalized connections between the two.
Headquartered in Newport Beach, California, the Qliktag Internet of Products cloud-based software platform allows brands and manufacturers to aggregate, manage and expose their products as digital entities over the Internet to be accessed by various applications and systems connected to the Internet. Combining the features of a PIM solution and an Internet of Things platform, the Qliktag Platform is an enabler for driving new-age digital businesses and processes for the consumer products industry.
The platform also enables designing & deploying interactive digital experiences for each product SKU, batch or serial instance which can be activated on the product via triggers such as QR codes, barcodes, data matrix, Bluetooth beacons or at the point of consideration/purchase using an internet connected device.