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Some watershed technological innovations have proven to alter the course of history. From the birth of the World Wide Web to the era of e-commerce and the emergence of social media as people’s media, technologies have been instrumental in shaping the world as it is today. Today, the phenomena of “Internet of things” allows everyday objects and devices connected to the internet to interact with each other and exchange data. As a result, the space between the physical and digital is gradually reducing. While the phenomenon of the internet of things is gaining momentum, it ignores the larger world of “things” one uses in daily life which can’t connect directly to the internet themselves. The “The Internet of Products” attempts to decode the larger opportunity that lies in the world of pseudo-connected internet of things. It looks into the larger world of products and things that can not connect directly to the internet but which could potentially participate within the “Internet of Things” through creating digital representations of real world objects and interacting with them. The book covers some real world innovative cases where brands or retailers have used the underlying concepts behind the “Internet of Products” and looks at the potential it has to impact areas such as healthcare, automobile, retail, apparel and lifestyle effectively being the next big technology paradigm shift.