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Fundamentals of Advertising and Brand Management for Coporate

Sandeep Sambhaji Panari
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹499 + shipping
Price: ₹499 + shipping
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landscape, capturing consumer attention and building lasting brand loyalty requires a strategic blend of creativity, data analysis, and a deep understanding of human behavior. This book serves as your comprehensive guide, equipping you with the knowledge and tools to navigate this exciting and influential field.
Whether you're a marketing student, an aspiring advertising professional, or a business owner looking to strengthen your brand, this book offers a valuable foundation. We'll delve into the core principles of advertising, exploring the various communication channels and message development strategies that resonate with audiences. Brand management takes center stage, as we unpack the process of building a powerful brand identity, fostering brand equity, and navigating the ever-growing digital marketing landscape.
Throughout the book, real-world case studies and practical examples illustrate key concepts, allowing you to see these theories in action. We'll also explore the ethical and legal considerations that are paramount in today's advertising environment.
Our goal is to empower you to become a strategic thinker and a creative force in the world of brands. By the time you turn the final page, you'll be equipped to:
• Develop effective advertising campaigns that cut through the clutter.
• Craft a compelling brand narrative that connects with your target audience.
• Utilize the latest digital marketing tools and platforms to maximize brand reach.
• Measure the success of your advertising and brand management efforts.
We invite you to embark on this journey with us. As you delve into the chapters that follow, remember, the power of advertising and brand management lies in its ability to shape consumer perception, drive business growth, and ultimately, leave a lasting impact.

Dr. Sandeep S Panari

About the Author

Dr. Sandeep Sambhaji Panari
M.Com., M.Phil., G.D.C.&A., NET, SET, Ph.D.
He is presently working as Head of the Department and Assistant Professor in Commerce at Anandi Shikshan Prasarak Mandal's Padmashri Dr. G. G. Jadhav Mahavidyalaya, Gaganbavada, having more than 18 years of teaching experience. Ph.D. in Business Law from Savitribai Phule Pune University, Pune. He has authored nine books on Commerce and Management, He has also contributed chapters in study material published by Distance Education Center of Shivaji University, Kolhapur. He has published 17 research articles in reputed UGC Care List/ International/ National journals. He is a recognized Research guide and post-graduate teacher by Shivaji University, He has worked as the co-ordinator of NAAC Steering Committee at the college since 2015 and handled the A/A exercise in 2018. He has contributed to the college through various statutory and non-statutory committees such as IQAC, Examination, Anti-Ragging, AISHE, MIS, College Research Committee, Internal Evaluation Committee, Lead College Workshops, Commerce Association, etc. He has organized International/ National Conferences.

Book Details

ISBN: 9789392585647
Publisher: Edupedia Publications Pvt Ltd
Number of Pages: 186
Dimensions: 8.27"x11.69"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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