The human brain is wired to learn through experiences and Sid shares some of them, gained by traveling, working on diverse assignments, and meeting different people, through the medium of books, blogs, publications, and guest talks. His tryst, with writing, started when his teachers at St. Aloysius School, Bandra, Mumbai noticed his skill.

Sid's three sequels, on Colleges and Universities-Choosing the right fit, featured in Assam Tribune, North East's highest circulated English daily. His articles, on Ethical Sales, Career Management, CAT Race, Sensory Marketing etc were published in business, management and academic periodicals.

Sid, who studied at MIT Manipal, IIM Kozhikode, is an educationist by heart and has deep interest in applications of experiential learning in school education.

Donning multiple hats is typical of Sid. In 2016, he crowdfunded the Bihar Ki Beti campaign, on Milaap, in support of education for a girl child. His "Project Smile" event for underprivileged kids, at KFC was widely covered on electronic media in 2017.

Sid gets deeply moved when he reads about women who silently suffer, atrocities and harassment, to protect their livelihoods.

IT’S OFFICIAL STUPID, born out of empathy, has a tale to tell, and a strong underlying message to imbibe.

To know more, visit www.facebook.com/sidbaliga or www.sidbaliga.com