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Cheap Signals

Cheap Signals

How AI Is Rewriting Trust, Social Media and Human Judgement
Srini Subramanian
Type: Print Book
Genre: Computers & Internet
Language: English
Price: ₹412 + shipping
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Description

What happens when creating information becomes almost free?

For decades, people judged trust through small signals that accompanied effort: a handwritten note, a thoughtful review, a carefully written article, a recommendation from someone who had taken time to think. Those signals quietly helped us decide what to believe and whom to trust.

Artificial intelligence has changed that arithmetic.

Cheap Signals examines how AI is reshaping trust across social media, search, reviews, messaging, professional networks and everyday communication. Rather than focusing on the technology itself, the book explores the social consequences of a world where producing convincing content costs almost nothing.

Drawing on history, behavioural research, economics and real-world examples, Srini Subramanian argues that the next challenge is not information overload but understanding what still provides reliable evidence about the people behind the information.

Written in a clear narrative style, this book offers a practical framework for thinking about trust, accountability and human judgement in the age of AI.

About the Author

Srini Subramanian is the Founder & CEO of XSYDA Technologies, a deep-tech company building Enterprise Intelligence Systems and Computing Intelligence Systems that help organisations solve complex operational, engineering and computing challenges.
With more than three decades of experience across enterprise technology, engineering, manufacturing, supply chain and global operations, he has led large-scale transformation initiatives spanning enterprise platforms, engineering systems and intelligent business solutions. His work focuses on bridging technological innovation with measurable business outcomes, enabling organisations to make better decisions, execute with greater precision and adapt to an increasingly intelligent world.
At XSYDA, he leads the development of Enterprise Intelligence Systems for manufacturing, supply chain, procurement and enterprise operations, alongside Computing Intelligence Systems that advance AI computing, semiconductor technologies and next-generation intelligent computing platforms.
He is also the architect of AURA (Autonomous Universal Reasoning Architecture), XSYDA's first-principles AI architecture, developed as the foundation for reasoning, learning, memory and intelligent execution across enterprise, engineering and future computing environments.
Beyond technology platforms, he advises organisations on Global Capability Centre (GCC) strategy, enterprise transformation and AI-led business modernisation, helping enterprises build intelligent, scalable and future-ready operating models.
Srini writes extensively on enterprise intelligence, artificial intelligence, intelligent systems, semiconductor innovation, enterprise transformation and the future of technology, with a focus on translating complex technological change into practical strategies for business leaders.

Book Details

ISBN: 9788168927933
Publisher: XSYDA Technologies Private Limited
Number of Pages: 230
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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