Artificial intelligence is changing how organizations make decisions, shape customer relationships and design work.

This edited volume brings together research, conceptual analysis and applied discussion of AI and digital systems in management. Its chapters explore marketing and customer experience, work and service design, enterprise explainability, healthcare and education, public transport, banking, sustainable finance, tax administration and green entrepreneurship.

Written for researchers, educators and management professionals, the book connects emerging technologies with the choices organizations must make about evidence, responsibility and practical adoption.