Vivek Hattangadi has been associated with the Indian pharmaceutical industry for four
decades, having completed exactly 48 years on 15th March 2022! He has worked at
every level: medical representative, product manager, training manager and head of
sales and marketing.

He has been a practicing brand manager since 1986. Having worked both in sales
management and brand management, he is able to empathize with the field force
when preparing brand strategies. While building some great brands, he has been able
to influence the field force so that the strategies of the brand management team are
executed at very high levels in the field. His strategies have been pragmatic and down
to earth.

He realizes that today’s market is ruled by short-term or immediate financial gains,
creating barricades for the long-term process of brand building. And brand building in
the Indian pharmaceutical context is healthy prescription generation.

Apart...