"The Secret Journey of Marketing" is an all-encompassing guide covering the fundamentals, strategies, and career opportunities within the dynamic marketing field. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape.

The book begins with an Introduction to Marketing, offering a comprehensive discipline overview. It explores the core principles of marketing and their application across various industries. Understanding the fundamentals, readers can build a solid foundation for their marketing endeavors.

The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy.

"The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that...